Editorial Policy

Policy Publishing Date: 29th October 2025

Our Editorial Mission

Sound Behind Curtain is an independent Asian arts media platform operated by Mujian Ltd. We document and support Asian and cross-cultural performing arts in the UK, amplifying underrepresented voices and celebrating diversity in creative expression.

Editorial Independence

We maintain complete editorial independence. Our coverage is not influenced by advertisers, funders, or featured organisations. Editorial decisions are based solely on artistic and journalistic merit. While we may accept press tickets or invitations, these do not guarantee coverage or influence the tone of our writing. Final publication decisions rest solely with the editorial team.

Editorial Standards

We are guided by four editorial principles:

- Accuracy: We check information before publishing.
- Fairness: We represent artists and productions respectfully and truthfully.
- Inclusivity: We highlight diverse artistic voices and communities.
- Transparency: We make clear distinctions between editorial and sponsored content.

Diversity & Inclusion

Our editorial decisions reflect sensitivity to race, gender, culture, sexuality, and heritage. We actively seek to represent the diversity and international Asian creative communities.

Sponsored or Paid Content

We sometimes publish sponsored content or advertising features related to theatre and performance. Such content will always be clearly marked as Sponsored or Promotional Feature. Editorial independence remains unaffected.

Supporting News Service: you could promote your show for only £26, which will allow you to publish a news blog on our website. Visit this page for more information.

Advertising

Our current advertising rate is £80 for 14 days, including one featured blog post on the home page and one Instagram post. For enquiries, please contact us.

Use of AI

We occasionally use ChatGPT or other language tools for grammar and style checks only. All of our writing, analysis, and opinions are entirely human-authored and edited by our team.

Corrections & Accountability

If a published article contains factual inaccuracies, please contact us at contact@soundbehindcurtain.com or via Contact Form here. We will review and, if appropriate, issue corrections transparently.

Opinions expressed in individual reviews or articles belong to their authors and do not necessarily reflect the views of Sound Behind Curtain or Mujian Ltd.